Becoming a Mediator: The Business Plan (DR220)
In this innovative and unique one day program, we explore the nature of self-employment and discuss the development of your practice, with the goal of helping you to build a business plan that will successfully launch or effectively enhance your career as an ADR neutral. The program is appropriate for beginning, emerging, or established neutrals who wish to broaden their practice and increase their market potential.
The course will primarily emphasize building your practice through the credibility-visibility-acceptability paradigm, focusing on marketing strategy and tactics: market analysis and segmentation, targeting your practice, establishing basic credibility, gaining visibility through marketing and websites, and establishing acceptability in a competitive field. In addition, we will discuss the “nuts and bolts” of setting up a business, including issues such as setting fees, invoicing, collections, cash flow, corporate organizational status, office logistics and software, websites, and taxes.
Participants should expect extensive classroom interaction that marries high-level strategy with in-the-trenches tactics.