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Social Influence

Social influence


Do people recognize the influence they have over others? When are people most influential? Why is it so hard to say 'no' to a request? Representative projects:

Attitudes & Beliefs

ideology attitudes


How do people's belief systems influence their attitudes toward others, judgments, and behaviors? Representative projects:




How and when do people generate their most creative ideas? How are creators and their ideas evaluated by others? Representative projects: 

Morality and Ethics



How do people think about right and wrong, moral values, and ethical dilemmas? How do these things influence judgments of others and of organizations? Representative projects:

Power & Status

power status


How do power, status, and societal hierarchies influence beliefs, judgments, and workplace behaviors? Representative projects: 

Diversity, Equity & Inclusion



How do organizations promote a diverse workforce, equitable outcomes, and inclusive cultures? Representative projects: