Real-World Business

Big Red team wins national Nielsen competition
Big Red team wins national Nielsen competition
Tuesday, February 28, 2012

Three ILR students are part of the Cornell team that won the 2012 Nielsen Case Competition in Tampa, Fla., on Friday.

Soolean Choy '12, Phillip Ham '12 and Colleen Malley '13, all of ILR, along with Gina Hong '13 Hotel and Claudia Pazlopez '12 CALS, were judged best in addressing a business issue currently facing Nielsen and presenting a competitive solution.

The Cornell team defeated teams from Northwestern University, New York University and the University of Florida. Contest judges were senior leaders of Nielsen, a global market information and measurement company. 

The four universities held their own on-campus competitions to determine which team would represent them in the finals in Tampa.   Ten teams of undergraduates from across the university competed in Cornell's competition on Feb. 16, presenting to judges comprised of Nielsen executives and Cornell faculty members.

The Cornell competition's faculty coordinators are Rod Hawkes, senior extension associate, and Debra Perosio, senior lecturer, both of the Charles H. Dyson School of Applied Economics & Management.

Choy, whose minor is Law and Society, is from Belle Mead, N.J. She spent the fall semester in Geneva, Switzerland, where she did a credit internship at the International Labour Organization.

On campus, Choy tutors at the MacCormick Correctional Facility through the Cornell Public Service Center and is involved with the Cornell Corean Catholic Community.

After graduating in May, she will be working at PricewaterhouseCoopers in the Global Human Resource Solutions group.

Malley, from Gilbert, Ariz., is pursuing dual minors in Law and Society and Inequality Studies. She is a Cornell Cheerleading Team member and serves as vice president of the Cornell Debate Association.

She plans to study abroad during her senior year at the London School of Economics.

Ham, from Korea, has worked as a consultant and financial analyst intern at investment firms in Seoul. Last year, he worked at JPMorgan Investment Management in New York City as a summer analyst.

A member of the Cornell Corean Catholic Community Executive Board, he is vice president of business development for Cornell's chapter of AIESEC, a student organization for developing global leaders through international placement and cultural exchange.