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Susan Lund

The Global Gig Economy: Choice or Necessity?

Susan Lund, Economist and Partner, McKinsey Global Institute focuses is on the gig economy. According to recent analysis, 94% of all net new jobs in the past ten years are freelance, temp, part-time, or gig labor. The story of this change--as a choice or as a necessity--appear to be mutually exclusive. Critics see this shift as the death of the good job, while proponents see this as liberation from the 9-to-5. Susan Lund will complicate this good/evil story, drawing on new research that shows the divergent experiences of workers in the gig economy around the world, putting numbers to the narratives.

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