ILR Messaging: The Story That Works

The ILR School is in the process of re-evaluating how we articulate who we are and the value we bring to the world.  Working with IDEO, the project includes a comprehensive review of our existing messaging and visual identity, quantitative and qualitative research, a series of school-wide insight sessions.

A small group of students, staff, faculty, and alumni serves as the review team. We will be seeking the input of our entire ILR community throughout the process.

Messaging Blog

ILR Campus on 34th Street Opens Up

Photo: NYC messaging participants at a table
04/12/2018

Research Wraps & Synthesis Begins - Snow, the enemy of Open Houses, returned with a soggy vengeance—but it was no match for the dedicated faculty and staff who work at ILR’s 34th Street campus. They took time out of their day to share what they’re most proud of: namely, ILR’s people, real-world impact, and “multi-disciplinary expertise.” Going forward, they’d like to see “more integration between research institutes, and between resident and extension faculty.”

Students Turn Out for Campus Chats, Pizza Party

Photo: A person holding a toy horse
04/09/2018

Last week, the IDEO team returned to Ithaca for a slew of one-on-one and group interviews with undergrads and MILR candidates—often deploying a menagerie of toy animals. Students used them to describe relationships within the Cornell eco-system. For example, “Cornell is the lioness. ILR is the hippo at the watering hole, still getting there. We’re dangerous and have tools people don’t know about."

The IDEO Team Looks Out in NYC

Photo: Students at an IDEO work session
03/28/2018

“To change the status quo, you’ve got to have passion.” That’s how one parent described the quintessential ILR student during a group interview. Participants were asked to identify the top two factors that make ILRies different, and it was unanimous: brains and heart. “They’re smart and they care.”

ILR Messaging Project - A message from the Dean

Photo: Kevin Hallock in Grand Central Station
03/20/2018

Dear ILR Community – Last week, the ILR School began a process to re-evaluate how we articulate who we are and the value we bring to the world.  This project will include a comprehensive review of our existing messaging and visual identity, in addition to several other aspects of our internal and external communications efforts.  We have convened a small group of students, staff, faculty and alumni to serve as our review team and they will be seeking the input of our entire ILR community.