ILR Messaging: The Story That Works

The ILR School is in the process of re-evaluating how we articulate who we are and the value we bring to the world.  Working with IDEO, the project includes a comprehensive review of our existing messaging and visual identity, quantitative and qualitative research, a series of school-wide insight sessions.

A small group of students, staff, faculty, and alumni serves as the review team. We will be seeking the input of our entire ILR community throughout the process.

Messaging Blog

Website "Reskin"


ILR’s website is the front door to our online experience and plays a key role in establishing our identity to the world. Since it is such an important component of our digital strategy, it is the first place that we will express the brilliant work that IDEO did for us earlier this year.

The first phase of the redesign, which we’re calling a “reskin” – think painting a room versus remodeling it – allows us to introduce elements of the brand as we prepare for the deeper redesign and updated content strategy that will roll out over the course of the next 12 months.

It takes work to shape our future


A sample of ILR’s new visual and verbal style is featured in the new edition of Advance magazine, which will be delivered to your office soon. The concepts you’ve been hearing about come to life on a two-page spread introducing the look and feel of the branding. This is an early expression of our branding and messaging framework that represents a flexible system for the entire ILR community—everyone on our campuses, in the institutes, and out in the world—to come together and find common ground.

ILR Email Signature


Jump in! Take an easy step in utilizing one of ILR’s brand tools by creating a new email signature. It takes seconds, literally. And, the signature reflects the look and feel of the fresh, bold branding you’ll learn more about in the coming weeks.

The IDEO Team Looks Out in NYC


“To change the status quo, you’ve got to have passion.” That’s how one parent described the quintessential ILR student during a group interview. Participants were asked to identify the top two factors that make ILRies different, and it was unanimous: brains and heart. “They’re smart and they care.”