ILR Messaging: The Story That Works

The ILR School is in the process of re-evaluating how we articulate who we are and the value we bring to the world.  Working with IDEO, the project includes a comprehensive review of our existing messaging and visual identity, quantitative and qualitative research, a series of school-wide insight sessions.

A small group of students, staff, faculty, and alumni serves as the review team. We will be seeking the input of our entire ILR community throughout the process.

Messaging Blog

The IDEO Team Looks Out in NYC

Photo: Students at an IDEO work session

“To change the status quo, you’ve got to have passion.” That’s how one parent described the quintessential ILR student during a group interview. Participants were asked to identify the top two factors that make ILRies different, and it was unanimous: brains and heart. “They’re smart and they care.”