ILR News Center

Workplace focus on individual fuels creativity

September 12 2006

Study co-authored by ILR Professor gaining media interest

A new study, co-authored by ILR Professor of Organizational Behavior Jack Goncalo, shows that while emphasizing teamwork may be popular in workplaces across America, companies that focus more on individual achievement produce more innovative ideas.

Goncalo and co-author Barry Staw, Professor at the University of California at Berkeley's Haas School of Business, whose study "Individualism-Collectivism and Group Creativity," was published in the most recent issue of Organizational Behavior and Human Decision Processes, conducted experiments with teams of college students.

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