Carrie Funderburk

Carrie Funderburk advances a number of recommendations for the FLA,  based on her detailed analysis of selected companies’ labor practices detailed in FLA’s tracking charts  and company websites. She concludes that there is variation in the extent to which FLA members are truly committed to the ideals represented by the FLA code of conduct. While there are a handful of firms that exceed the FLA requirements, many companies do not appear to be truly committed.  She has three  recommendations for the FLA as a result of her study.  First, FLA needs to make its standards stricter to increase company adherence, or be more selective in the companies that they admit, based on their commitment to FLA ideals.  This is crucial to the FLA maintaining its respect and influence. Second, FLA needs to distinguish between its members who are serious and committed and its members who are not, highlighting the achievements of the former and pressurizing the latter to do more. Third, the FLA needs to work on improving their transparency to educate their consumers. Their tracking charts are difficult to understand, and the FLA does not take an overt or well publicized stance on how well their corporate partners are performing. Finally she suggests that the FLA needs to do more about traceability, as most brands do not even exhibit a basic level of traceability that the millennial generation is increasingly demanding as a prelude to their consumption patterns. There are several ways to meet this requirement, but disclosing suppliers and labeling so that the consumer knows where and in which factory the product is produced are key elements.