Strategic Communications: Managing Your Message MD350
Not currently offered
This program currently has no scheduled dates. Find out more about how this program can be offered in-house at your organization.
Successful managers do not do all the work themselves or even monitor many of the functions they are responsible for. Yet, they get the work done, and done well. They understand that communication is the most important tool of success. This two-day workshop explores communication within an organization: how to compose a message that gets the right action, how to deliver the message to those nearby and on the other side of the world, and how to analyze the environment and preempt problems with long-distance and long-term understanding of the message.
Key Topics
- The Strategic Communicator's Atlas
- You, the Leader
- Assessing perception: what do people hear when you speak?
- Thoughtful questioning
- Your World
- Climate, culture, environment: what supports the message and what blocks reception?
- "Reading" your environment
- Your Message
- Creating "meaning"
- Supporting the organization's strategy
- Testing assumptions
- Measures of success
- Your Listeners
- The ladder of abstraction
- Receptivity filters
- Your Distant Listeners
- The "inner life" of your message
- Cascading conversations and message reliability
- Influencing behavior from a distance
- Expanding and Following Your Message
- Maintaining impact
- Using technology – all of it, but just enough
- Strategic repetition
- Building a knowledge network
Special Feature
Participants will be asked to bring actual work communications to the workshop to test, review, and revise.
Who Should Attend
Any manager who needs to rely on the accurate, unsupervised assignment completion of others
Instructor
Steven Hart