Management Programs

While diversity efforts are now widely adopted, most organizations communicate diversity in such a haphazard way both internally and externally that the message is often not clear. Oftentimes, communicating to "diverse audiences" communicates the wrong message.

This highly interactive workshop emphasizes:

• The basic concepts of developing a diversity communication strategy
• Key techniques for communicating in a "diversity crisis"
• Tools for developing a diversity brand

Key Topics

• The value proposition for diversity
• Communicating the diversity message internally: a step-by-step approach
• Preparing key diversity messages
• Developing a diversity brand and building brand equity
• Developing the diversity message externally: a step-by-step approach
• Developing a diversity communication strategy
• Multicultural marketing: internally and externally
• Educating internal and external communication teams on diversity communication
• Developing a framework for understanding when "ethnic marketing" crosses the line from ethnic to offensive
• Developing a relevant and effective communication strategy
• Leveraging a unique and powerful connection with your target market
• Leveraging partnerships to deliver on project goals
• Tying metrics and measurement to project deliverables
• Living up to the marketing and branding internally and externally

Who Will Benefit

Diversity professionals, communication professionals, and anyone with responsibility for communicating diversity internally and externally

Instructors

Robin Crawford, Emily Arholekas