Management Programs

While diversity efforts are now widely adopted, most organizations communicate diversity in such a haphazard way both internally and externally that the message is often not clear. Oftentimes, communicating to "diverse audiences" communicates the wrong message. This highly interactive workshop emphasizes:

• The basic concepts of developing a diversity communication strategy
• Key techniques for communicating in a "diversity crisis"
• Tools for developing a diversity brand

Key Topics

• The value proposition for diversity
• Communicating the diversity message internally: a step-by-step approach
• Preparing key diversity messages
• Developing a diversity brand and building brand equity
• Developing the diversity message externally: a step-by-step approach
• Developing a diversity communication strategy
• Multicultural marketing: internally and externally
• Educating internal and external communication teams on diversity communication
• Developing a framework for understanding when "ethnic marketing" crosses the line from ethnic to offensive
• Developing a relevant and effective communication strategy
• Leveraging a unique and powerful connection with your target market
• Leveraging partnerships to deliver on project goals
• Tying metrics and measurement to project deliverables
• Living up to the marketing and branding internally and externally

Who Will Benefit

Diversity professionals, communication professionals, and anyone with responsibility for communicating diversity internally and externally

Instructor

Robin Crawford