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Visiting Fellow Profile

Gerard Ryan

GRCountry of Origin: Ireland and Spain
Visiting Period: August 2013 to August 2014
Faculty Sponsor: Rosemary Batt

Dr. Gerard Ryan is Associate Professor in marketing at the Rovira & Virgili University A native of Ireland, he studied at University Collge Cork (1988-1992), the University of Limerick (1992-1994) and Cranfield School of Management in the United Kingdom (1995-1996). His PhD is from Universitat Oberta de Catalunya, Barcelona 2004. Gerard was a marketing lecturer at Middlesex University Business School in London before joining the EUM of the Universitat Pompeu Fabra in Barcelona in 1997 as head of International Relations and assistant professor of marketing. He was visiting professor at ESADE, Barcelona from 1997 to 2007. He joined the Rovira & Virgili University in 2003 where he is currently associate professor in Marketing and Consumer Behavior and a founding member of the FHOM research group (

His main research interests are in consumer behavior, often with a qualitative focus.
• Consumer waiting behavior.
• Linking employee satisfaction and customer satisfaction in virtual service environments.
• The ethical consumer.

Recent journal publications include:
Papaoikonomou, E., Cascón, R., Ryan, G. (2014 In Press) "Constructing and communicating an ethical consumer identity: A Social Identity Approach." Journal of Consumer Culture.

Ryan, G. & Valverde, M. (2013) First things first. The path into qualitative research in management. Cuadernos en Economia y Direccion de la Empresa. Vol. 16 (3).

Valverde, M.; Scullion, H.; Ryan, G. (2013) Talent management in Spanish medium sized organisations. The International Journal of Human Resource Management, Vol. 24 (3) pp.1832-1852.

Papaoikonomou E.; Valverde, M.; Ryan G. (2012) Articulating the meanings of collective experiences of ethical consumption. Journal of Business Ethics, 110 (1), 15-32.

Papaoikonomou E.; Ryan G.; Valverde, M. (2011) Mapping ethical consumer behavior: Integrating the empirical research and identifying future directions. Ethics and Behavior, 21 (3), 197-221.

- Gerard Ryan