Cornell University

International Programs

117 Ives Hall, 607-254-7255

Cornell University Winter Session: A Distance Learning Course

Registration now

In NBA 5910 you'll focus on the opportunities and market potential, as well as the risk factors, in emerging economies. You'll gain in-depth knowledge of business development and strategy across the world's most important emerging markets—Eastern Europe, Asia  and Latin America, with a special emphasis on the BRIC countries (Brazil, Russia, India, and China).

You'll examine emerging economies from four major perspectives: market potential, trading opportunities, sourcing, and global competition. You’ll also analyze foreign investment trends, entry strategies and investment decisions, determinants of enterprise behavior, modes of establishing and managing relationships, impact of local cultures, and strategic responses to potential risks and opportunities in emerging markets

The course is 3 credits, beginning December 29, 2008 through January 17, 2009. Registration begins November 5.

Did you know that:

  • Over the next two decades, most of the world's growth is expected to occur in today's emerging markets.
  • By 2050, China is projected to become the largest world economy, followed by the U.S., India, Japan, Brazil, and Russia.
  • Globalization is entering a new phase, with emergent-market companies now competing furiously against rich-country ones.

The program will be directed by Dr. Elena Iankova ( of the Johnson Graduate School of Management.

Cornell University School of Continuing Education and Summer Sessions, B20 Day Hall, Ithaca, NY 14853-2801 • 607.255.7259 •

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