ILR Visual Identity Guidelines

Guidelines

This section provides a summary of Cornell University and ILR School visual identity guidelines. For more details about university and ILR guidelines, please refer to the Cornell Identity Guidelines or contact Joe Zappala, ILR School director of communications, at jz76@cornell.edu or 607-255-3276.

Cornell Logo

The Cornell logo consists of the round "insignia" followed by the words "Cornell University". When using the insignia in print and web materials, it must have a minimum diameter of 7/8 inches. The words "Cornell University" are always set in the typeface Palatino.

• Please refer to the Cornell Identity Guidelines for all university logo guidelines.
• The Cornell logo must appear on the front cover of all publications and printed materials — reports, books, postcards, training manuals, forms, etc. — and appear on exhibits, signs, posters, etc. In general, make sure the Cornell logo appears prominently on everything.
• The Cornell logo can be placed at the top or bottom of the front page of your printed piece, except for letterhead where it always needs to appear in the upper left corner of the page.
• If creating a self-mailer, the Cornell logo must be used on the back cover.
• The new Cornell red is PMS 187 (darker red). Do not use 186.
• Do not print or produce any communication with the former Cornell red box logo.

For more details on how to use, and avoid misusing, the Cornell logo, go to http://cornelllogo.cornell.edu/print/misuse.cfm/.

ILR Logo

• The ILR logo cannot be used on the front cover of anything you produce, including brochures, reports, books, etc. It should never appear on the same page as the Cornell University logo.
• The ILR logo cannot be used on the back cover if your piece is a self-mailer.
• The ILR logo cannot be used on letterheads, envelopes, or business cards.
• The ILR logo can be used on the inside and back page of your brochure, report, etc. as long as the Cornell University logo does not appear on the same page. It can appear in your e-mail signature and in the bottom third of a poster. If you have other questions, please contact Joe Zappala, ILR director of communications, at jz76@cornell.edu.

ILR and Unit Signatures

• For ILR's signature, please use "ILR School" instead of "School of Industrial and Labor Relations". It should be presented in the same type font (Palatino) as "Cornell University."
  
• ILR does not use New York State School of Industrial and Labor Relations or NYSSILR, except in limited circumstances.
• If you include a unit signature, it is placed directly under the "ILR School" signature and in the same type font (Palatino) as "Cornell University."
• You cannot simply create your own unit signature. You must obtain the signature from University Communications. Please contact Joe Zappala for more information.

ILR Tagline: Advancing the World of Work

• For ILR's tagline, "Advancing the World of Work," we recommend using the type font Frutiger, in italics (see Logo Downloads). Frutiger is the university's preferred secondary typeface and has a more contemporary look and feel that blends well with the ilr logo.
• When using the tagline, the words "Advancing," "World" and "Work" should always be capitalized.
  
• In those templates provided on this site that include the tagline, the Frutiger type font is used. If you do not currently have Frutiger to use for other design applications, you can get it free of charge by contacting Publications and Marketing Services, Leigh Ann Sullivan, las66@cornell.edu. If the Frutiger font is not readily available, you can substitute Verdana, which is very comparable and should be easily accessible.
  
• If you are highlighting the tagline in a publication or on a website, please try to include the ilr logo with it. (see Logo Downloads).
  

Unit Logos or Non-Cornell Logos

• If your unit has a logo, please follow the same guidelines as those for the ILR logo. Do not put your unit's logo on the cover of any publication or on the same page with the Cornell University logotype.
• It is preferred that you do not create a logo for your unit, but that you use a text-only signature in combination with the Cornell University logo and the ILR School signature, as described in the ILR Signature section of these guidelines.
• If there is a special circumstance for which a new logo might be important to marketing efforts, please contact Joe Zappala to discuss.
• Non-Cornell logos: you may use a partner institution's logo on the cover of a piece if that piece is not a unique Cornell piece. Example: Executive Education's partnership with SHRM, EDI's grant institutions, etc.

Type Selections

• Cornell has two preferred university type fonts or styles: Palatino and Frutiger. Palatino is the preferred primary typeface, and Frutiger is the preferred secondary typeface. These typefaces should be used consistently for the Cornell University logo and the ILR/unit signatures (Palatino), and for the "Advancing the World of Work" tagline (Frutiger).
  
• For questions about type fonts, please contact Jenn Morley, ILR Communications, jlw85@cornell.edu, and Camille Lee, ILR School, cgl8@cornell.edu,
  
• For main text you are creating — for a business letter, report, news release, PowerPoint presentation, manual, or other day-to-day tools — you should use a typeface that is clean and easy to read. Times Roman and Ariel are generally good choices. For more complex design pieces (brochures, magazines, invitations, etc), you should work with a designer to make the most graphically pleasing and appropriate decisions, keeping in mind university and ILR School guidelines.

Preferred Printing Vendors

• Every publication that is produced for ILR must be printed by a union printer, and the union bug must also appear somewhere on the piece.
• Arnold Printing (607-272-7800) in Ithaca is an approved Cornell letterhead printer. It is suggested that you use Arnold to print business cards, as well (see Business Cards). Arnold is a union printer and has permission to use Cornell bond with the watermark. Districts can choose to use their own local union printer, but these printers cannot use the watermark.
• If you have questions about printing companies, you can contact Joan Roberts, ILR Communications, 607-255-2758, You also can contact Gary Huddle at Graphics Purchasing on campus, 607-255-4649.

Print and Web Communications

Web Guidelines

• Please contact David DeMello for guidelines on logo use on the web.

Stationery/Letterhead

• ILR prefers version A-2 on page 23 of Cornell's Style Guide for letterhead. If you currently have a supply of letterhead printed with "School of Industrial and Labor Relations," please exhaust that supply. After we run out of our current supply, future letterhead will be printed with just "ILR School".
• Use the templates of your choice from the ILR design templates page to insert your personal information on either an electronic version or on pre-printed letterhead.
• David Lippincott maintains the letterhead supply for those on campus.
• Letterhead must have the union bug printed in the lower-right corner. All ILR School printed materials should include the union bug.
• All Cornell letterhead include this statement on the bottom of the page: "Cornell University is an equal opportunity, affirmative action educator and employer."

Business Cards

• We recommend using one of the two business card formats shown here (this is Style C on page 35 of the university style guide ):
   
• This is the same business card format; the example on the right shows how to include your department or unit, should you wish to do so.
  
• If you have current business cards with a different design, please exhaust your supply. When you request new cards, please use one of the formats above.
• There are no restrictions on paper selection for business cards. You may select a paper or stock that you like best.
• The Cornell University logo is the only logo permitted on business cards. You should not use the ILR logo or any other logo.
• ILR prefers that you use Arnold Printing, Ithaca, 607-272-7800, rather than Dupli Graphics. Dupli is the university recommended printer but not a union shop. Districts can use any of your local union printers. You can contact Arnold and review what you want. They will follow the university's format and send you a layout for your approval.
• The union bug must be printed in the lower-left corner.

Envelopes

• See the guidelines for options; David Lippincott orders envelopes for those on campus.
• The union bug must be printed in the lower-left hand corner.

Fax

• Please use the fax cover page template included in the ILR design templates page.

E-mail

• For consistency across the ILR School, please use the e-mail signature format shown here: 

                First Name, Last Name
                Position
                Department

                ILR School
                Cornell University
                Street/Building
                City, State, Zip               
                Telephone (office)
                Fax number
                (email address can be included here)
                www.ilr.cornell.edu

                Advancing the World of Work

• The red ilr logo may be substituted for "ILR" in the fourth line above.
  

• It is preferred that you do not use script or other type styles, and that you do not incorporate other colors into the signature.

Create an e-mail signature

Eudora comes with a default signature called Standard. This is an empty signature file that you fill with signature text.

To create a signature, do the following:

1. From the Tools menu (in Eudora), choose Signatures. The Signature window appears.
2. Double click on the word "Standard," which should come up in the window. If not, right-click anywhere inside the Signature window and choose New from the context menu (right-click). Eudora displays the Create New Signature dialog box, and asks you for a name.
3. In the dialog box, enter a signature name and click OK. A signature window appears.
4. Enter your signature text in the signature window. Your name should be in bold; Advancing the World of Work should be in italics. if you have the Frutiger type font, please use that for Advancing the World of Work. If not, you can use Arial.
   
5. Save the signature file using the File menu Save command.
6. Close the signature window.

Create the red ilr logo within the e-mail signature

To create the red ilr in your signature, do the following:

1. Replace "ILR" in "ILR School" and choose the "Arial Black" font.
   
2. Change "ILR" letters to lowercase (ilr)
   
3. Choose the bold option and change the color to red.
4. Choose large for the size.
5. Save the signature file using the File menu Save command.
6. Close the signature window.

ILR Merchandise

• The guidelines for Cornell and ILR logo usage are a little more flexible here.
• Please see AdMinders for ILR products.
• Merchandise must be union made.
• Contact Jenn Morley, ILR Communications, jlw85@cornell.edu, with questions.

PowerPoint Templates

Please use the PowerPoint design templates included in the ILR design templates page.