New ILR Visual Identity
ILR is introducing a new visual identity. The new brand imagery includes a set of visual tools that, when used together, create a fresh, modern look and feel for ILR. Consistent use of the visual elements is critical. It will help establish a cohesive identity for ILR as a forward-looking global center for teaching, research and outreach focused on advancing the world of work.
The central image combines the school's core brand elements: the Cornell logo with the ILR School signature, along with the school's tagline, Advancing the World of Work.
This design element should be used consistently in print materials and on web pages, as well as in other external communications pieces. It should always appear prominently on the front cover (preferably at the top) of brochures and publications, and on posters, fliers and other print materials.
ILR's new identity and graphic standards style guide provides detailed guidelines on the use of this new image and the other key design components of the new visual identity.
You can access the style guide online (pdf).
| NOTE: ILR is phasing out use of the lowercase "ilr" logotype. With this new visual identity, it is no longer necessary to have a secondary logotype. This will create confusion and work against our efforts to imbed a single visual identity for the school. If you currently have printed materials with the "ilr" logotype, you should exhaust your supply. Future printed materials should use the new visual identity and not include the lowercase "ilr." |
Logos and Signatures
The new ILR identity explained above should become the central design element used in ILR communications and marketing materials. This imagery includes the Cornell logo and ILR signature.
Some materials, such as letterhead and business cards, will continue to follow university graphic standards and only need to feature the Cornell logo and ILR signature.
In the Templates section of this website, you can see how various materials should be used with just the Cornell logo/ILR signature or with the new visual identity as described above.
Cornell Logo
The Cornell logo consists of the round "insignia" followed by the words "Cornell University". When using the insignia in print and web materials, it must have a minimum diameter of 7/8 inches. The words "Cornell University" are always set in the typeface Palatino.
Please refer to the Cornell Identity Guidelines for all university logo guidelines.- The Cornell logo must appear on the front cover of all publications and printed materials — reports, books, postcards, training manuals, forms, etc. — and appear on exhibits, signs, posters, etc. In general, make sure the Cornell logo appears prominently on everything. (Note: For ILR-specific materials you should always indicate the ILR School signature under "Cornell University." See the next section on signatures.
- The Cornell logo can be placed at the top or bottom of the front page of your printed piece, except for letterhead where it always needs to appear in the upper left corner of the page.
- If creating a self-mailer, the Cornell logo must be used on the back cover.
- The new Cornell red is PMS 187 (darker red). Do not use 186.
For more details on how to use, and avoid misusing, the Cornell logo, go to http://cornelllogo.cornell.edu/print/misuse.cfm/.
ILR and Unit Signatures
For ILR's signature, please use "ILR School" instead of "School of Industrial and Labor Relations". It should be presented in the same type font (Palatino) as "Cornell University."
- ILR does not use New York State School of Industrial and Labor Relations or NYSSILR, except in limited circumstances.
If you include a unit signature, it is placed directly under the "ILR School" signature and in the same type font (Palatino) as "Cornell University."- You cannot simply create your own unit signature. You must obtain the signature from University Communications. Please contact Jenn Morley, ILR Communications, 255-7710, jlw85@cornell.edu for more information.
Unit Logos or Non-Cornell Logos
- It is preferred that you do not create a logo for your unit, but that you use a text-only signature in combination with the Cornell University logo and the ILR School signature, as described in the ILR Signature section of these guidelines.
- If there is a special circumstance for which a new logo might be important to marketing efforts, please contact Joe Zappala to discuss.
- Non-Cornell logos: you may use a partner institution's logo on the cover of a piece if that piece is not a unique Cornell piece. Example: Executive Education's partnership with SHRM, EDI's grant institutions, etc.
ILR Tagline: Advancing the World of Work
It is recommended that the whenever the tagline is used in brochures, posters and other printed materials, and on the web, it be presented in the new design format as presented at the top of this page.
There are some instances when the tagline can be used alone as a simpler text element. This includes e-mail signatures (see guidelines below).
When using the tagline in written correspondence, please present it this way, in bold and italics:
Advancing the World of Work
For other questions about proper use of the tagline, please contact Jennifer Morley, jlw85@cornell.edu.
Type Selections
- Advancing the World of Work should appear in publications and on the web using the Anomoly type font. Please refer to the ILR style guide for information on usage of the Anomoly font.
- Cornell has two preferred university type fonts or styles: Palatino and Frutiger. Palatino is the preferred primary typeface, and Frutiger is the preferred secondary typeface. These typefaces should be used consistently for the Cornell University logo and the ILR/unit signatures (Palatino), and for the "Advancing the World of Work" tagline (Frutiger).
- For questions about type fonts, please contact Jenn Morley, ILR Communications, jlw85@cornell.edu.
- For main text you are creating — for a business letter, report, news release, PowerPoint presentation, manual, or other day-to-day tools — you should use a typeface that is clean and easy to read. Times Roman and Ariel are generally good choices. For more complex design pieces (brochures, magazines, invitations, etc), you should work with a designer to make the most graphically pleasing and appropriate decisions, keeping in mind university and ILR School guidelines.
Preferred Printing Vendors
It is recommended that every publication produced for ILR must be printed by a union printer, and the union bug must also appear somewhere on the piece.- Arnold Printing (607-272-7800) in Ithaca is an approved Cornell letterhead printer. It is suggested that you use Arnold to print business cards, as well (see Business Cards). Arnold is a union printer and has permission to use Cornell bond with the watermark. Districts can choose to use their own local union printer, but these printers cannot use the watermark.
- If you have questions about printing companies or need assistance, you can contact Joan Roberts, ILR Communications, 607-255-2758.
Letterhead/Stationery
- ILR prefers version A-2 on page 23 of Cornell's Style Guide for letterhead. If you currently have a supply of letterhead printed with "School of Industrial and Labor Relations," please exhaust that supply. After we run out of our current supply, future letterhead will be printed with just "ILR School".
- Use the templates of your choice from the ILR design templates page to insert your personal information on either an electronic version or on pre-printed letterhead.
- David Lippincott maintains the letterhead supply for those on campus.
- Letterhead must have the union bug printed in the lower-right corner. All ILR School printed materials should include the union bug.
- All Cornell letterhead include this statement on the bottom of the page: "Cornell University is an equal opportunity, affirmative action educator and employer."
Business Cards
- We recommend using one of the two business card formats shown here (this is Style C on page 35 of the university style guide
):
- This is the same business card format; the example on the right shows how to include your department or unit, should you wish to do so.
- There are no restrictions on paper selection for business cards. You may select a paper or stock that you like best.
- The Cornell University logo is the only logo permitted on business cards.
- ILR prefers that you use Arnold Printing, Ithaca, 607-272-7800, rather than Dupli Graphics. Dupli is the university recommended printer but not a union shop. Districts can use any of your local union printers. You can contact Arnold and review what you want. They will follow the university's format and send you a layout for your approval.
- The union bug must be printed in the lower-left corner.
Envelopes
- See the guidelines for options; David Lippincott orders envelopes for those on campus.
- The union bug must be printed in the lower-left hand corner.
Fax
- Please use the fax cover page template included in the ILR design templates page.
- For consistency across the ILR School, please use the e-mail signature format shown here:
Position
Department
ILR School
Cornell University
Street/Building
City, State, Zip
Telephone (office)
Fax number
(email address can be included here)
www.ilr.cornell.edu
Advancing the World of Work
- It is preferred that you do not use script or other type styles, and that you do not incorporate other colors into the signature.
Create an e-mail signature
Eudora comes with a default signature called Standard. This is an empty signature file that you fill with signature text.
To create a signature, do the following:
- From the Tools menu (in Eudora), choose Signatures. The Signature window appears.
- Double click on the word "Standard," which should come up in the window. If not, right-click anywhere inside the Signature window and choose New from the context menu (right-click). Eudora displays the Create New Signature dialog box, and asks you for a name.
- In the dialog box, enter a signature name and click OK. A signature window appears.
- Enter your signature text in the signature window. Your name should be in bold; Advancing the World of Work should be in bold and italics. If you have the Frutiger type font, please use that for Advancing the World of Work. If not, you can use Arial.
- Save the signature file using the File menu Save command.
- Close the signature window.
ILR Merchandise
- The guidelines for Cornell and ILR logo usage are a little more flexible here.
- Please see AdMinders for ILR products.
- Merchandise must be union made.
- Contact Jenn Morley, ILR Communications, jlw85@cornell.edu, with questions.
PowerPoint Templates
Please use the PowerPoint design templates included in the ILR design templates page.
Web Guidelines
- Please contact David DeMello for guidelines on logo use on the web.