Cornell University

Human Capital Development

16 E. 34th Street, NYC, 866-470-1922

Generational Diversity DV238

$ 995.00

Select the session you'd like to attend

For the first time in U.S. history, the workplace will be teeming with four generations of employees. Americans are living longer and working longer than ever before. The vast diversity in the ages of workers will bring many opportunities and challenges. Are you ready to maximize the talent of your millennials and Generation X employees while using the experience of your baby boomers and matures? Are your baby boomers prepared to be managed by millennials? Does your organization have a strategy for retention and succession planning that considers the unique needs of each generation? Is your communications strategy good enough to reach all those who need to hear it? This workshop will examine:

  • The unique characteristics and perspectives of the four generations
  • The essentials of communicating with the four generations
  • A strategy to maximize the talents of each generation

Key Topics

  • The history behind what makes each generation unique
  • How to maximize the productivity of each generation by:
    • Creating an inclusive work environment
    • Understanding perspectives
    • Providing appropriate work–life balance
    • Understanding career goals and retirement issues
  • Develop business strategy to utilize the generations in the workplace and marketplace by examining:
    • Internal vs external messaging
    • Company loyalty
    • Succession planning
    • Skills transfer

Special Features

  • Case study
  • Job aids
  • Action planning
  • Skills practice

Who Will Benefit

Anyone who works in a diverse workplace and needs to improve their understanding of generational differences


Robin A. Crawford, CCDP/AP, independent consultant and adjunct instructor for Cornell University ILR. Robin consults with, and teaches organizational leaders from across the US to incorporate Diversity and Inclusion in the talent management, business and change management process with the use of, business case development, communications plans, community outreach, and scorecard measurements and assessments. Robin served as the first ever Director of Diversity, EEO and Affirmative Action for WellPoint Health Networks; the second largest managed health care organization in America. While at WellPoint, she developed the company's strategic diversity management plan and executed company-wide initiatives throughout 90 offices. She was recognized with creating a successful business case, designing a diversity internet site, customizing and implementing company-wide training, diversity branding, recruiting and public relations strategy. Robin's efforts attributed to several external awards including the Catalyst Award for Managerial Women, honorable mention from DiversityInc and personal mention in Black Enterprise for the organization.