Cornell University

Human Capital Development

16 E. 34th Street, NYC, 866-470-1922

Strategic Diversity and Inclusion Recruiting and Retention DV227


Select the session you'd like to attend

Diversity is an important and valuable characteristic of the American workplace. Yet many organizations lack strategies for effectively recruiting and retaining a diverse workforce.  The need to improve diversity and inclusion at all levels of an organization demands new ways of working, thinking and communicating techniques that should be developed as part of a comprehensive diversity and inclusion strategy.  This workshop will examine:

  • How to position your organization to source diverse candidates at all levels
  • How to retain those candidates once you bring them in
  • Best practices in diversity recruiting and retention
  • Techniques for establishing your diversity profile to realize business goals and to benchmark comparable organizations to improve your own

Key Topics

  • Ten strategies for improving diversity recruiting and retention
  • The value proposition for effectively recruiting and retaining a diverse and inclusive workforce
  • Searching for diverse sourcing
  • Improving staff diversity with training and education
  • Diversity recruiting and retention fact vs. fiction
  • The need for a strategic and coordinated approach to both recruiting and retention
  • Why HR must partner with the entire organization to ensure success
  • Holding managers and executives accountable for recruiting and retaining a diverse workforce
  • Building diversity recruiting and retention plans that support each other and your organization's success
  • Tools for auditing and measuring recruiting and retention success
  • Building a diverse pipeline for succession planning
  • Transparent succession planning as recruitment and retention tool
  • Building a climate for organizational inclusion
  • Tools for discussing and addressing unconscious bias in your recruiting and retention efforts

Special Features

  • Case study and application
  • Interactive exercises
  • Take home reference file of diversity recruiting and retention source materials

Who Will Benefit

Managers, recruiters, diversity councils, EEO, AA, diversity, and other HR generalists and specialists who want to learn how to make diversity work for them in the performance of their responsibilities.


Robin A. Crawford, CCDP/AP, independent consultant and adjunct instructor for Cornell University ILR. Robin consults with, and teaches organizational leaders from across the US to incorporate Diversity and Inclusion in the talent management, business and change management process with the use of, business case development, communications plans, community outreach, and scorecard measurements and assessments. Robin served as the first ever Director of Diversity, EEO and Affirmative Action for WellPoint Health Networks; the second largest managed health care organization in America. While at WellPoint, she developed the company's strategic diversity management plan and executed company-wide initiatives throughout 90 offices. She was recognized with creating a successful business case, designing a diversity internet site, customizing and implementing company-wide training, diversity branding, recruiting and public relations strategy. Robin's efforts attributed to several external awards including the Catalyst Award for Managerial Women, honorable mention from DiversityInc and personal mention in Black Enterprise for the organization.