Building Your Career as a Workplace Neutral: Developing the Business Plan DR220
In this 2.5 day program, we explore the nature of self-employment and discuss the development of your practice, with the goal of helping you to build a business plan that will successfully launch or effectively enhance your career as an ADR neutral. The program is appropriate for beginning, emerging, or established neutrals who wish to broaden their practice and increase their market potential.
The course will primarily emphasize building your practice through the credibility-visibility-acceptability paradigm, focusing on marketing strategy and tactics: market analysis and segmentation, targeting your practice, establishing basic credibility, gaining visibility through marketing and websites, and establishing acceptability in a competitive field.
In addition, we will discuss the "nuts and bolts" of setting up a business, including issues such as setting fees, invoicing, collections, cash flow, corporate organizational status, office logistics and software, websites, and taxes.
Participants should expect extensive classroom interaction that marries high-level strategy with in-the-trenches tactics. We will use two participative case studies as learning vehicles, one from the private sector and one from the public sector.
Furthermore, each participant will receive a reference text on developing a business plan, plus additional information on corporate structure, tax issues, and other practice tips developed by the instructors.
The program will be led by workplace neutral Richard Fincher, and Professor Eric Eisenstein of the Cornell Johnson School of Management.
Dick Fincher is a full-time mediator and arbitrator with significant experience in career planning, ADR marketing, and drafting business plans.
Eric Eisenstein is a national expert in market analysis, market segmentation, the use of technology in marketing, and evaluating business plans.