Cornell University

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Joan Roberts

Marketing Communications Manager

403A Dolgen Hall
607-255-2758
jmr21@cornell.edu

  • Serves as print production manager for ILR School materials, including school brochures and Advance alumni magazine
  • Creates email marketing plans and manages production of the program guide for Human Capital Development
  • Handles project planning for various promotions and campaigns, including Groat & Alpern Awards
  • Oversees mailing list management, advises on target audiences and provides support for list procurement
  • Helps plan and coordinate market research activities; conducts return on investment analysis of marketing activities
  • Manages vendor relations and assists ILR programs with identification of printing companies and other vendors