Branding

The ILR School has a brand that is strongly tied to Cornell University’s brand and we see this as a distinct advantage. Updated university visual identity guidelines now give schools, colleges and units more creative and design flexibility in using visual identity elements.

The primary branding element on the ILR website is the lockup in the header of every page.  Additional branding is added for several of our Centers and Institutes and the ILR Review to distinguish them within their particular fields.

Research by an outside firm concluded that our professional programs audiences were drawn more to marketing that included the Cornell name and brand. Brochures with large photos did not test as well as brochures with the Cornell logo and the color red. For this reason, professional program pages focus more on the content, typography and brand and not include photos.