More than 560 Research Participants Crystalized into 5 Insights

Photo: a group of students in a room at tables
April 24, 2018
Tim Senft

Cadging Inspiration in New York City - Three weeks of heavy qualative research. One week of synthesizing all the data. Culminating in five Insights that the IDEO team presented to the ILR community. Each Insight led to a design principle, which, taken as a set, will push the way ILR tells its story to the world. (See supplement for details!)

As the IDEO team moved into the design phase, they took two exploratory trips to topflight NYC institutions: the Cooper Hewitt and Cooper Union—specifically, the Herb Lubalin Center for Design & Typography. At the former, they learned how to incorporate emotion, all five senses, and inclusivity into design systems. At the latter, they delved into a treasure trove of type and poster art.

PDF Version with Insights!