ILR Messaging: The Story That Works
The ILR School is in the process of re-evaluating how we articulate who we are and the value we bring to the world. Working with IDEO, the project includes a comprehensive review of our existing messaging and visual identity, quantitative and qualitative research, a series of school-wide insight sessions.
A small group of students, staff, faculty, and alumni serves as the review team. We will be seeking the input of our entire ILR community throughout the process.
Cadging Inspiration in New York City - Three weeks of heavy qualative research. One week of synthesizing all the data. Culminating in five Insights that the IDEO team presented to the ILR community. Each Insight led to a design principle, which, taken as a set, will push the way ILR tells its story to the world. (See supplement for details!)
Research Wraps & Synthesis Begins - Snow, the enemy of Open Houses, returned with a soggy vengeance—but it was no match for the dedicated faculty and staff who work at ILR’s 34th Street campus. They took time out of their day to share what they’re most proud of: namely, ILR’s people, real-world impact, and “multi-disciplinary expertise.” Going forward, they’d like to see “more integration between research institutes, and between resident and extension faculty.”
Last week, the IDEO team returned to Ithaca for a slew of one-on-one and group interviews with undergrads and MILR candidates—often deploying a menagerie of toy animals. Students used them to describe relationships within the Cornell eco-system. For example, “Cornell is the lioness. ILR is the hippo at the watering hole, still getting there. We’re dangerous and have tools people don’t know about."
Despite a crushing blizzard, which forced the NYC Open House to be postponed and the storied Work It! project space to go dark for a day, the IDEO team spoke with nearly twenty people to gain perspective on the city-based professional programs and ILR’s status in the world.
“To change the status quo, you’ve got to have passion.” That’s how one parent described the quintessential ILR student during a group interview. Participants were asked to identify the top two factors that make ILRies different, and it was unanimous: brains and heart. “They’re smart and they care.”
Project “Work It!” Officially Kicks Off - This past week, ILR alums, faculty, and staff joined IDEO at the Statler Hotel to ask, “How might we face the future without abandoning our past?” Those gathered rose from their chairs to share perspectives and stories. Said one participant, “This banquet carpeting has never seen so much action.”
Last week the IDEO team arrived in snowy Ithaca to learn what makes ILR such an extraordinary place. Despite a wintry snowscape, they encountered a community united by fiery passions—for worker well-being, for social justice, and for the brilliant students who come here.
Dear ILR Community – Last week, the ILR School began a process to re-evaluate how we articulate who we are and the value we bring to the world. This project will include a comprehensive review of our existing messaging and visual identity, in addition to several other aspects of our internal and external communications efforts. We have convened a small group of students, staff, faculty and alumni to serve as our review team and they will be seeking the input of our entire ILR community.